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BMW 327

BMW cars archive - the 1930's

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Visit also: 1937 BMW 320 | 1938 BMW 321


From the mid-1930s onward, BMW developed from a motorcycle and small car manufacturer into a marque whose products increasingly aroused the interest of a more prosperous clientèle. BMW cars rapidly established a reputation for quality and sporting elegance and were positioned well above the mass-production companies of the time such as Opel or Adler. The first truly prestigious car appeared at the beginning of 1936: the modern-bodied, four-door Type 326 combined an exceptional chassis with comfort and adequate performance.


1937 - 1941 BMW 327 technical specifications
Type
327 Convertible and Sports Coupé
327/28 Convertible and Sports Coupé
Engine
Code
-
-
Displacement
1971cc
1971cc
Cylinders
6
6
Fuel type
Gasoline
Gasoline
Power
40kW | 55HP
60kW | 80HP
Torque@RPM
-
-
Performance
Top Speed
125km/h | 78mph
145km/h | 90mph
Acceleration
0-100km/h
0-60mph

-

-
Fuel Consumption (l/100km | mpg)
City
-
-
Highway
-
-
Combined
-
-

Dimensions
Length
4500mm
4500mm
Width
1600mm
1640mm
Height
-
1420mm

General
Units produced
1124 convertibles; 178 coupés
569 convertibles; 86 coupés
Cost at production start
7,500 Reichsmarks (convertible version) - 7,450 Reichsmarks (coupé version)
8,130 Reichsmarks (convertible version) - 8,100 Reichsmarks (coupé version)

Source for technical specifications: BMW Group Archive.

Despite two- and four-door versions of this model, a genuinely sporting, elegant car was still missing from the BMW range. After the first successes of the new 328 racing car, however, the public's interest in fast BMW models grew rapidly. In co-operation with the Autenrieth coachbuilding company in Darmstadt, BMW responded by developing a good-looking 2+2-seat sports convertible named the BMW 327 and based technically on the BMW 320 saloon.

For the not inconsiderable sum of 7,500 Reichsmarks, the customer was able to buy a luxury convertible from December 1937 on that needed to fear no international competition in terms of elegance and beauty. Till now, many customers had commissioned renowned coachbuilders such as Ludwig Weinberger or Erdmann & Rossi to fit elegant bodies in the style of open, two-seater sports cars to BMW 326 chassis. From now on, such a car was available directly from the factory in Eisenach. Thanks to a slight increase in the compression ratio the BMW 327, which was also available from October 1938 on as a no less elegant sports coupé, had five horsepower more than the BMW 326. Soon after the start of production, the BMW 327 became the first BMW to have an optional all-synchromesh ZF gearbox. Despite occasional criticism of the engine output, which was not over-impressive for a model in this class, 1,124 cars were sold by 1941 to well-off motorists who preferred the comfort and elegance of the BMW 327 convertible. By the beginning of 1941, 178 units of the BMW 327 sports coupé had been built.

The only occasional point of criticism of both cars was the power output, which at 55 hp was far from exceptional. Here too, BMW responded to the wishes of the particularly enthusiastic drivers among its clients. From April onward, the Cabriolet could be ordered with the well-known 80-hp, two-litre engine from the 328 racing model with three carburettors and a technically ingenious cylinder head with hemispherical combustion chambers. This Type 327/28 with a top speed of 145 km/h was also available later as a Coupé, but 85% of the customers who were prepared to pay more than 8,000 Reichsmarks for such a "motorway racer" preferred the open version. A total of only 569 Type 327/28 convertible and 86 Type 327/28 coupé were produced between 1938 and 1940 and they are today regarded as among the most exclusive of BMW's classic cars.

Source: BMW Group Archive

Visit also: 1937 BMW 320 | 1938 BMW 321

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